Wellness Group started way back in 2000 and recently they added another module to help people get better results. They are a group of healthcare professionals such as nutritionists, naturopaths, pharmacists, diabetic educators and exercise physiologists, who believes in Holistic Approach.
The Client wanted us to improve the following aspects of wellnessgroup.com.au –
- Improve Search Engine visibility.
- Increase Website Traffic.
- Write Quality Content.
After primary analysis of the Client’s website we decided to focus on achieving the following Objectives + Goals:
- Bring the Keyword Rankings to Google.com’s 1st Page
- Work on developing positive ROI for the Business.
This was not the first time that the client was doing SEO for this website hence we had to prove him the worth of hiring us. The client wanted to improve the local sales and hence we first targeted Local Keywords to give me genuine traffic as his business is a local one and within 3 months time almost all his keywords were ranking in a good position.
Since this website was already handled by another SEO company so we first checked all the backlinks and took care of the on-page issues and applied the necessary fixes. After this was done, we started building quality backlinks from authority websites that would give the Search Engine rankings a boost.
So here’s how we planned out our overall Strategy –
Phase 1: Check the entire Website Thoroughly – Backlinks and OnPage Part
Phase 2: Develop and Improve the On-Page Elements.
Phase 3: Build Quality + Authoritative Backlinks to the Website.
As time went by, we started seeing improvement in site’s overall search impressions. The CTR metrics from organic sources jumped up and soon we started receiving fresh inflows of search traffic backed by improvement in Search Engine Rankings.
Below is a screenshot where we have shown a set of 11 Keywords – Ranking Report displaying the before and after situation:
The Client was given a time target of 4-5 months but we were happy to achieve our primary objectives and goals within the 2.5 months time frame.